Training:
- How to enhance a cultural resource as part of a tourism offering
- Organisation of benchmarking trips
- Tour guide courses for managers of museums, interpretation centres and sights
Strategic studies and plans:
- Tourism potential of resources and areas
- Target audience and market research
- Tourism revitalisation and promotion plans
- Marketing tourism products and destinations
- Marketing and communication
- Evaluation of projects and organisations
Marketing:
- Commercial and representation tasks
- Integration of resources into marketable tourism products
- Search for partners and distribution channels
- Organisation of workshops, fam trips and press trips for tour operators and trade press
Tourism products:
- Creating a tourism product based on a resource
- Conceptualisation and development of innovative and unique tourism products
- Use of new technologies in tourism
- Conceptualisation and implementation of tourism routes and itineraries
- Design of bespoke tour packages for organisations, groups and travel agencies
- Organisation of educational trips for schools, universities and cultural institutions
Marketing and communication:
- Campaigns and actions
- Drawing up tourist guides and other communication materials
- Tourism websites
Other tourism services:
- Organisation of workshops, conferences and congresses
- Drawing up media kits and educational materials
- Tourist guide services in various languages
Heritage and historic industrial tourism
- Creation of tourist products (costumed tours, routes, packages, etc.) in traditional formats or using new technologies
- Marketing
- Merchandising
- Conceptualisation of museum projects. Videos, audio guides, etc.
- Tour guide courses for managers of museums, interpretation centres and industrial heritage sites
- Setting up processes for information gathering and evaluating indicators
- Drawing up media kits and educational materials
Industrial tourism with company visits (Living Industry)
- Conceptualisation, design and development of projects so companies can open their doors to the public
- Analysis and evaluation of a company’s tour services based on the new UNE industrial tourism standard, plus suggestions for improvements and strategies to get the most out of them
- Business awareness talks to promote visits to companies
- Drawing up visit handbooks for companies
- Training:
- Getting your company ready for industrial tourism visits
- How to enhance and get the most out of visits to your company
- Tour guide courses for managers in charge of visits to companies
Industrial tourism services in general
- Study and assessment of the industrial tourism potential of a resource or area
- Benchmarking trips and ones to learn about the supply of industrial tourism
- Organisation of industrial-themed trips for companies, students, conventions and congresses, cultural associations, travel agencies, etc.
- Organisation of workshops, conferences and congresses
- Industrial tourism classes for tourism degree, postgraduate and master’s programmes (tourism schools, universities, summer courses)
- Industrial tourism promotion conferences and sessions as a means of economic and cultural revitalisation
Services to associations and organisations:
- Writing bylaws
- Setting up and running tourism and cultural networks
- Marketing for cultural organisations and projects
Cultural projects and services:
- Organisation and running of cultural activities and seasons (conferences, workshops, exhibitions, concerts and plays, cuisine, cultural trips, etc.)
- Conceptualisation and design of exhibitions
- Writing, coordinating and publishing materials
- Tour guide courses for managers of museums, interpretation centres and sights
Cultural tourism:
- Turning a cultural resource into a tourism product
- Building cultural options into a tourism offering
- Tour guide services in various languages
- Organisation of cultural trips for museums, associations, travel agencies, etc.
